Are you hiring for activity instead of impact?

March 30, 2026
Lukas Vanterpool

 

One of the biggest blind spots in engineering hiring is simple: too much focus on activity, not enough on impact. 

We see it from both sides of the market. 

Candidates often present their experience as a list of responsibilities, but hiring managers typically spend just 6–8 seconds scanning a resume before deciding whether to continue. If impact isn’t immediately clear, strong candidates are missed before their capability is properly assessed. 

At the same time, according to deel., 52% of candidates say unclear job descriptions are a key reason they disengage from a process. 

The result is slower hiring, weaker shortlists, and less confident decision-making. 

The businesses that consistently make strong hires approach this differently. They define roles around problems to be solved and prioritize candidates who can demonstrate measurable outcomes.  

And that matters. Organizations that focus on skills and outcomes rather than rigid experience criteria are significantly more likely to improve quality of hire and reduce time-to-hire. 

What we typically see: 
• Resumes filled with tasks, but no measurable outcomes 
• Job descriptions listing requirements, not real business challenges 
• Difficulty differentiating between candidates 
• Slower, less confident hiring decisions 

What strong hiring processes do differently: 
• Define roles around problems to solve, not just responsibilities 
• Prioritize outcomes and impact over perfectly matched experience 
• Create clarity early so candidates can self-assess fit 
• Focus interviews on real-world problem-solving 

For candidates, the shift is just as important: 
• Quantify your achievements wherever possible 
• Show what improved, changed or was delivered 
• Make your resume easy to scan, not something that needs decoding 

When both sides focus on impact, everything becomes clearer. Conversations improve, decisions speed up, and hiring outcomes are stronger. 

If you’re currently hiring or thinking about your next move, we’re always happy to share what’s working in the market right now and where we’re seeing the biggest gaps.  

Let’s help you discover your recruitment blind spots and best practice

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About The Author

Lukas Vanterpool

I started The Sterling Choice with Gareth Whyatt back in August 2013. We’ve always remained true to ourselves and what it is we’re trying to achieve – A great company with great people and great results! This journey never stops, we are always finding ways to support our colleagues and make sure they leave every day feeling fulfilled.

Over the years I’ve always been asked “what’s your USP??, what makes you different from all the other agencies??”. That’s an easy one for me to answer – “Our culture makes our business and our people make our culture”
With deep recruitment expertise across multiple industries, our in-house team serves leading organisations internationally.
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