This Privacy and Cookies Policy sets out how The Sterling Choice Ltd uses and protects any information that you give when you use this website, along with the type of processes that may result in data being collected about you. Your use of this website gives us the right to collect that information.
We are committed to ensuring that your privacy is protected.
We will only use the information that we collect about you lawfully in accordance with the General Data Protection Regulation 2018 .
We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.
Privacy: Your Personal Information
As a user of this site, we may collect and process your personal information.
Types of information:
Website Cookies and link tracking
Cookies allow us to provide important site functionality, so you don’t have to re-enter lots of information. They also allow us to remember what links and pages have been clicked or viewed during a session. If you have provided us with personal data, completing a contact form for example, we may associate this personal data with other information. This will allow us to identify and record what is most relevant to you.
By using your browser controls, you are always in control of the cookies we store and access on your computer. More information on how to control cookies and limit personal data processing can be found at www.youronlinechoices.com/uk/five-top-tips.
Types of Communication
By Email
By submitting your email address, you are consenting to receive the particular piece of information you requested, as well as allowing us to send you appropriate and useful communications. You can unsubscribe from our communications by clicking the link in the footer of our marketing emails. Alternatively, if the email is directly from one of our team and there is no unsubscribe button, you can reply directly to the email informing us that you would like to unsubscribe and we will remove you from our mailing list.
By Phone
By submitting your telephone number, you are consenting to receive contact by phone.
SMS Communications and A2P 10DLC Compliance
We offer SMS (text message) communications to individuals who explicitly opt in to receive messages from us. This section explains how we handle your information in connection with our SMS programs and how we comply with applicable U.S. messaging standards, including A2P 10DLC requirements.
Consent and Use of SMS Data
By providing your mobile number and opting in to receive SMS messages from us, you consent to receive periodic text messages related to the communications you have requested. SMS messaging will only be sent after valid opt-in consent has been obtained and recorded in our systems. We collect and maintain your mobile number, opt-in source, date, and timestamp solely to support compliance with A2P 10DLC messaging requirements and to deliver the SMS messages you have agreed to receive, such as notifications, updates, or other relevant communications.
Data Sharing for Message Delivery
To deliver SMS messages, we may share necessary information with third-party service providers, such as messaging platforms, aggregators, and mobile carriers, solely for the purpose of message transmission, routing, delivery, and A2P 10DLC compliance processes. These service providers are contractually bound to use SMS opt-in and consent data only for these purposes and to protect your personal information.
No Unrelated Sharing of Opt-In Data
We do not sell, rent, or share your SMS opt-in data, consent records, or mobile number with third parties for purposes unrelated to providing you with the SMS communications to which you agreed. SMS originator opt-in and consent information is considered confidential and is never shared with third parties for their independent marketing, advertising, or promotional use.
Opt-Out and Revocation of Consent
All SMS communications include clear opt-out instructions (for example, replying “STOP” to discontinue messages). When you opt out, we promptly update our records and cease sending further SMS messages to that phone number in accordance with applicable carrier and regulatory requirements.
Registration and Compliance
In compliance with U.S. mobile carrier requirements for A2P 10DLC messaging, our SMS programs and sending numbers are registered with authorized industry registries to help ensure message deliverability and to protect consumer interests by reducing spam and fraudulent messaging. Failure to follow applicable opt-in and messaging standards could result in message blocking by carriers.
In the United States, businesses that send application-to-person (A2P) SMS messages are required to register under a framework known as 10DLC (10-Digit Long Code). This registration is mandated by mobile network operators to reduce spam, prevent fraud, and ensure transparency around who is sending messages and why.
Registration helps protect recipients by confirming that messages are sent by legitimate businesses for approved use cases, rather than for unsolicited or deceptive messaging.
Registered SMS providers, like Devyce, is used to manage and deliver SMS communications in line with US carrier requirements. This ensures messages are sent reliably and in compliance with applicable standards.
SMS messaging is used strictly for operational communication, such as scheduling or confirming meetings and interviews, responding to enquiries, and providing relevant service updates. It is not used for unsolicited marketing.
Recipients may opt out of SMS communications at any time by following the instructions included in the message.
Information Usage
We use the information collected primarily to process your request for information. Data collected in the UK is held in accordance with the General Data Protection Regulation. All reasonable precautions are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details.
The information held about you might be used in the following ways:
Security
We are committed to ensuring that your information is secure. To prevent unauthorised access of disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard the information we collect online.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we may think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the General Data Protection Regulation 2018. If you would like a copy of the information held on you please email us at info@thesterlingchoice.com. If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Use of Cookies
Cookies are small text files placed onto your computer by the websites you visit. They are used to make websites work, to improve efficiency, the user experience and to provide usage information on websites.
By configuring your web browser, you can choose whether or not to accept cookies. Most web browser software is initially set up to accept them. If you do not want to receive cookies you should change your browser settings. Please note by disabling cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to aboutcookies.org.
Cookies we use:
The cookies we use fall into two categories:
Essential cookies: These are cookies required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
Analytical cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring users are finding what they are looking for easily.
The cookies we use are:
Google Analytics Cookies
Google Analytics is a tool that monitors websites and allows us to see volumes of website visitors, their source, and to analyse how our website is viewed and navigated. This allows optimisation of the content and pages on www.thesterlingchoice.com and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting the following url: https://tools.google.com/dlpage/gaoptout
Visual Website Optimiser
Visual Website Optimiser is a tool that monitor’s where our users navigate to on the website, what buttons they click on and how far they scroll down the pages. We use this information purely to ensure we provide the best website experience for all customers and to ensure they are finding the information they require.
Facebook Tracking Pixel
The Facebook tracking pixel is in place to allow some of our website visitors to see our ads based on certain behaviours.
Disabling Cookies
If you do not wish for us to use the cookies we have on our website then you can do so by disabling them in your browser settings. For guidance on how to do this please see here.
